during the XIVcentury Maître Vital Dufour pin pointed the therapute vitues of Armagnac, from a medical ouvrage :

this water, (...) when taken with moderation, liftes up the spirit, boosts the memory, tenders a person merry above all arrested, rejuvenants and slows down senility (...) and when kept in the mouth, it unties the language and gives audacity...

pleasure our major innate principle